The DIY way to build your own business website!

Updated: Jan 16

In 2005, I built my first website using a UK hosted website builder template provider. It was Christmas and I didn't know what present to get my Dad, so I made a site for his business and he was delighted! I don't define myself as techie but I asked myself....

'If they give you a template, images, colour palettes and instructions, how difficult can it be?"

It wasn't hard. In fact, I really enjoyed the creative element and as I'm someone who learns by doing, I found the challenge of figuring it out myself very engaging. In the end, it was an example I used in my Google interviews of how I push myself outside my comfort zone to learn. I'm convinced it helped close the gap on the technical skills needed to clinch my job with them.

Fast forward fifteen years, and I got to build my own website for my own business. While the basics of domain names & hosting have remained relatively unchanged, the process of designing and creating a site is so much easier, more visually appealing and so much faster!

"If you've never built and published a website before, I challenge you to consider doing it."

If you've done the pre-work on shaping your business goals and are fairly clear on your audience, product or service offering and the purpose of your website, you're ready!

Follow the 11 steps below and you'll understand enough to consider investing and building your own simple website for your business!

STEP 1 - CONTENT: Plan your website menu, map & draft your page content

  • Write out your answers to 3 basic questions:

  • Who are you? What do you offer? How do people get it?

  • Decide how the pages connect to each other for a good browsing experience.

"Keep it simple to start, you can always add more later."

STEP 2 - MOCK-UP: Pick the site design template & brand colours for your business

  • Get inspired by exploring the designer-made templates hosting sites offer.

  • Use your draft content to create a mock up for free.

  • When it comes to picking your colour scheme, either keep it simple with a white background and maximum 3 other highlight colours. Or, read some articles on how to choose the perfect website palette scheme. Similar advice goes for fonts.

"Play around to see which templates you like best and which reflect your business most authentically."

STEP 3 - VISUALS: Source relevant images (or videos) to add to your mockup

  • Today, there are thousands of stock photos & videos available for free! Personally, I found WIX and Unsplash to have the best professional image ranges.

  • With a high quality mobile phone camera, you can also easily take some photos of you, your team, your product to personalise the site.

"Aim to connect your visuals with your brand colour palette to bring harmony to the overall site."

STEP 4 - BUSINESS NAME: Get creative and brainstorm a unique name

  • Using your niches, audience, offering and brand as cornerstones, make a list of your business name ideas using word association, images, thesaurus etc.

  • When you have your first list, park it, take a break and then and start the process again, this time pushing your creative boundaries to the extremes.

  • Review both lists and narrow it down to your Top 10-15.

  • To further narrow your list to 3-5, use any domain name provider (e.g. Hosting Ireland), to check which names are available for sale.

  • If you plan to register your company name with the national company registry ( it's a good idea to check the name isn't already being used.

"Your comp